What is visual merchandising

The Key Skills of a Visual Merchandiser A visual merchandiser needs a solid technical basis color theory, lighting technology , visual culture and artistic flair, but also some knowledge of marketing and psychology.

A good store display should engage as many senses as possible, and not only sight. Direct contact with clothes and fabrics, scents and aromas, and the music choices used to enhance the retail experience should all be consistent with the brand, with the type of store and its target audience. Yet a decisive skill is the ability to investigate customer behaviour: every Visual Merchandiser observes and monitors customers through specific behaviour and performance indicators.

Sadie Richardson Account Administrator. Contact us. Toggle navigation. Skip to content. Get in touch: What is visual merchandising Visual merchandising is essentially the retail practice of displaying stock in such a way that will attract customers into the store. What makes it successful? Windows This is where the customer journey begins — and where visual merchandising should be the most impactful, inviting people into store.

In-store displays There are a number of elements that can contribute towards successful visual merchandising within a store. What does the future of visual merchandising look like? Physical retailers For physical retailers to thrive in the competitive market place of , it is important they continue to adapt and keep ideas fresh. Post navigation Previous Previous post: What is a merchandiser? Just like with window displays and mannequins, signage is a simple tool that is adaptable for any kind of messaging.

Here are some tips for using visual merchandising effectively. How you present your products must also be informed by what is important to your customers. Are your customers looking for great value via low prices? Are they looking for the feeling of luxury and differentiation?

Are they trying to stay on the cutting edge of the latest fashion trends? Your merchandising strategy should take all of this into account when planning the visual display of your stores and digital channels.

Once interest is established, show them what they get when they purchase something. Is there a way to use sound, touch, taste, or even smell to create a multi-dimensional experience? Vibrant colors set against a neutral background can be a magnet for people whose curiosity is piqued. An interactive display can talk about something interesting that makes people stop and listen. Even the kind of music you play in your stores says something about the merchandise and the brand.

What products do you have that complement each other? Placing them together in a display primes customers to purchase them together and increase overall basket size. Grocery stores are the most obvious example of this principle in action. They host livestream events, makeup demos, and community functions.

They also invite customers and influencers to use the content creation studio to share their work online. Great visual merchandising inspires shoppers to share photos of your shop online. Shoppers can post Stories or photos of your products and setup on their feeds. Some types of visual merchandising are more practical than others. Some are simple displays you can DIY in a few days, while others take more budget and resources to accomplish. One common and effective form of visual merchandising is the window display.

Retailers use window displays to present new products, highlight promotions, and show off their brand personality. Creativity in a window display is crucial for a small retail business. You want to show your products clearly. Humans have a subconscious attraction to striking visuals.

Window displays not only grab their attention, but help them envision how products will look on them or in their homes. These displays inspire would-be customers and make it easier to buy once they are in-store.

Read about these unique window displays to get inspiration for your own store. Retailers are always working to create unique in-store experiences. A recent trend has brought the physical and digital worlds together through interactive experiences. They work because interactive elements move and change, which draws shoppers in and gets them to interact with your brand.

These displays include big investments such as smart vending machines with large touch screens, smart mirrors, and VR showroom displays, as well as smaller and equally effective tactics, such as a customer-controlled store playlist and getting product recommendations from a chatbot. Mannequins are the classic form of visual merchandising. They are effective because they mimic the human body and can be stylized heavily.

Retailers can choose mannequins based on their customer base, through gender, size, shape, etc. They are available by exact measurements and various materials, so you can find a set that matches your target customer. Checkout displays are powerful enough to attract new customers from outside and encourage impulse buys.

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